The Jeep brand celebrates its 75th anniversary this year and it is highlighted by two new distinct videos launched during the Super Bowl 50 broadcast that recognize the brand milestone, both paying tribute to its legacy and looking ahead to its future.
The first :60 video „Portraits” is a nod to the past, an acknowledgment to the many people, faces and moments that have shaped the history of the brand beginning in 1941. „We don’t make Jeep, you do” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. From the brave soldiers of World War II, to boundary-breaking mavericks of the past and the trailblazers of the present, every person has an incredible story to tell about how Jeep has enabled them to see, feel and do. Set behind an original music score, „Portraits” uses more than 60 carefully curated images from around the world, including famous icons (Marilyn Monroe, Jeff Goldblum, BB King, Aretha Franklin, Bobby Jones, Steve McQueen, Amelia Earhart) and pop culture moments („Jurassic Park,” „The Terminator”), linked together with iconic Jeep vehicles to bring to life and pay tribute to both the true spirit and humanity that has come to embody the brand.
If „Portraits” pays homage to the brand’s past and the people who have formed it, the :60 video „4x4ever” is the battle cry meant to bind its global community and drive Jeep brand followers toward the future. In a custom music track created specifically for the brand and performed by Sony Music artist Morgan Dorr, „4x4ever” brings to life in song the idea that 4×4 goes beyond solely representing those who blaze the Trails of the Rubicon and Moab to living a life that is without boundaries, with lyrics conveying the attitude that embodies the vehicles’ off-road soul and on-road performance, all while fueling the dreams and aspirations of all adventurers around the globe. „4x4ever” is the cornerstone of the brand, telling the formidable story of capability that has transcended time and designs while providing a glimpse into the breadth of what it means to live 4×4 today, tomorrow, and to never say „never”.